It can be extremely challenging to run a business.
If you’re a small business, it’s natural to want to do everything yourself. You may not have any other choice due to limited funds.
But it’s likely that you’re stunting the growth of your business. They call it ‘Superman Syndrome’ when an owner wants to do everything themselves.
There is only so much that one person can do, bottom line. It’s physically impossible for one person to service 1,000 clients. There just isn’t enough time in the day for that.
In fact, most entrepreneurs start businesses to enjoy some sort of freedom. How can you have any freedom if you’re working 12-18 hour days 6-7 days a week?
Unfortunately, it’s virtually impossible to actually build a larger business as a one-man operation. It is said that no organization that truly becomes remarkable is built by one person. It requires a team of people for a business/organization to truly impact the lives of numerous people.
There are reasons that small business owners (as well as others) should seriously consider retaining a Digital Marketing specialist. Contact us at firstname.lastname@example.org today to get started. You can also fill out our short, simple 4 question survey at https://rebrand.ly/prospad2FB to accelerate the process!
1. Marketing requires full-time attention.
Although most business owners are intelligent, let’s face it—there just isn’t enough time for you to run and manage your business, AND run Facebook ads, Google ads, social media outreach, SEO and website maintenance and support, prospecting, establishing relationships with vendors and suppliers, etc. In addition to that, it would take a lot of time for one person to become competent in one of these avenues, much less ALL of them. It’s usually a lot simpler to outsource your digital marketing to a specialist who can get you much better results than you would get trying to figure out how to do it yourself.
2. A Direct Marketing Specialist will save you time and money.
Often, business owners think that it is too expensive to hire a marketing specialist. They reason that they can DIY. But chances are their efforts are simply not going to be as effective or profitable as if they were to hire a quality specialist to handle their digital marketing. Handled correctly, a good digital marketing specialist will save money, and actually MAKE the business a lot more money than if one isn’t hired.
3. A Digital marketing specialist can educate you.
A good Digital Marketing specialist can actually teach people in business some of the tricks of the trade. But due to the high rate of change of digital marketing tactics, things are always changing so that often, what worked last year doesn’t work this year. It would be difficult to impossible for a small business (or one person operation) to stay on top of running the business AND staying current with all the rapid changes in digital marketing. Each one is a full-time responsibility on its own!
4. Digital marketing is very complex and intricate.
As mentioned above, it’s complex and constantly changing. What worked 6 months ago often has changed. But the bottom line is that if you have a business, you need a digital marketing expert to help you with it. If you don’t have one, you’re very likely leaving a lot of money on the table. You need a dedicated digital marketing expert to help you leverage the power of social media and online marketing channels.
5. Digital marketing is the newest, most effective way to market.
This isn’t to say that older forms of marketing are ineffective, but they are simply not as effective as newer marketing methods in most cases. Who doesn’t want to use cheaper, yet more effective methods to convert prospects into customers, all while gaining more relevant data on prospects. You can also identify better prospects who are more likely to become customers as well as gaining the ability to more rapidly scale by finding more prospects similar to your current customers.